Ford reveals just how much shoppers will pay for tariffs on a new car

 Tariffs are about to make buying a car more expensive — and Ford just put a number on it. 

The automaker expects to pay $2.5 billion in tariffs to the federal government over the next year thanks to President Donald Trump’s new levies on imported vehicles and foreign-made parts. 

Consumer advocates have warned tariffs will increase new vehicle and insurance costs, but until now car companies have been vague about the impact on price.

That changed this week, as Ford broke down the projected impact during its earnings report — offering one of the clearest glimpses yet at how much of that burden could fall on buyers. 

The company says it plans to offset around $1 billion of the tariff costs through accounting changes and adjustments to vehicle pricing. 

Spread across the 2.08 million vehicles Ford sold in the US last year, DailyMail.com calculates buyers can expect around $480 tacked onto the price of each car. 

That ballpark figure will vary depending depending on the model, its supply chain, and further policy changes from the White House. 

But the message is clear: some of the added cost is expected to land on buyers, even for some of the most American-made cars on the planet. 

Ford says the remaining $1.5 billion in tariffs will be absorbed by the company itself, cutting into profits.

The automaker pulled its 2025 financial guidance this week, citing policy uncertainty and the risk of supply chain disruptions. 

'There's a number of things that we are working through,' Ford's CFO, Sherry House, said during the earnings call, noting potential impacts from both customer behavior and regulatory shifts.

'It’s the policy issues that we had alluded to — the clarification of how some of these are landing, as well as some uncertainty associated with tax and emission policy.' 

Despite the high tariff price, Ford appears to bein a stronger position than its competitors. 

More than 80 percent of the vehicles it sells in the US are assembled domestically, in plants across Michigan, Missouri, Kentucky, and Ohio.

That keeps its exposure to vehicle import tariffs lower than rivals like General Motors, which recently said it expects to face $4 billion to $5 billion in tariff-related costs. 

Ford has highlighted its American production advantage by offering a massive sales event: it's offering employee pricing to all US consumers until July 4.